Top 20 Marketing International News

1. Prime Video ad tier reaches 315 million monthly viewers globally, following Netflix’s report of over 190 million active monthly ad-supported viewers. (Source 1, 7)
2. UK marketers are reportedly ahead of the curve when it comes to AI confidence, though a gap remains between application and training. (Source 1, 7)
3. Physical availability is identified as B2B’s biggest growth opportunity, urging B2B marketers to focus on being findable as much as being memorable. (Source 1, 7)
4. IPG Revenues dropped in its last earnings report as a public company ahead of its expected acquisition by Omnicom. (Source 4, 7)
5. Amazon Casts Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign. (Source 4)
6. Stagwell and Palantir are preparing a broader rollout of their AI-powered marketing platform. (Source 3)
7. Wendy’s is doubling down on marketing effectiveness as a key part of its turnaround plan. (Source 3)
8. Home Depot’s heartfelt holiday ads showcase Christmas tree farmers. (Source 3)
9. Starbucks’ animated holiday ads aim to reclaim a cozy coffeehouse image. (Source 3)
10. Corona Cero successfully mixed AI and human insights to inform its Olympic gold campaign strategy. (Source 3)
11. Index Exchange is suing Google over alleged anti-competitive ad auctions practices, joining a growing coalition of publishers and SSPs. (Source 4)
12. Life360 is acquiring Nativo for $120 Million to expand its advertising ambitions, with the deal expected to close in January. (Source 4)
13. Documents reviewed by Reuters reportedly show that Meta earns billions from scam ads, a situation the company is aware of. (Source 3)
14. The definition of ‘TV’ is expanding, with 35% of consumers now spending more time watching social media videos than streaming content, according to Deloitte data. (Source 3)
15. Dyson has launched a review of its $500 million media account. (Source 7)
16. Two-thirds of CMOs report they are 'definitely' pitching in the next 12 months. (Source 7)
17. Former Compare the Market marketing boss Mark Vile joins Fred Olsen Cruise Lines as CMO. (Source 1, 7)
18. WPP CEO Cindy Rose appoints an agency CEO as her chief of staff. (Source 7)
19. Ford taps Google for a campaign focused on mapping out journeys. (Source 7)
20. Delish Launches a Recipe App Ahead of the Holiday Season, highlighting how publishers are turning to utility-oriented apps to diversify their reach. (Source 4)